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In the ever-changing world of CSR in India, where philanthropy often takes center stage, KFintech is setting new standards by embedding strategy and transparency in our CSR initiatives. The recent CSR visit organized by KFintech for 91 B.Sc. Food Sciences students from the TTWRDC (Telangana Tribal Welfare Residential Degree Colleges) women’s college in Mahabubabad and the NIN (National Institute of Nutrition) in Hyderabad exemplifies KFintech’s dedication to making a positive impact in society.
We at KFintech are changing the narrative of CSR in India. In the past, CSR was just about giving to charity. But KFintech’s CSR team took the initiative to visit the NIN, where the students were introduced to the complex world of nutrition and health. This shift towards strategic CSR reflects the shift from philanthropy to sustainable and impactful initiatives.
An Immersive Learning Experience
The program kicked off with a compelling video presentation by NIN authorities at their auditorium, shedding light on the institute’s history and the pivotal role it played in shaping nutrition research in India. The video was followed by a captivating and informative session delivered by Scientist-C of NIN’s Drug Safety Division, Dr. Ravindranathi Palika. He highlighted the importance of keeping haemoglobin levels high in adults.
Dr. Palika explained that NIN had conducted research on a sample of students, and over 60% of them had anemia. They helped these students by providing iron tablets, and when an analysis was conducted after 3 months, 71% of the students showed improvement in their hemoglobin levels. During Dr. Palika’s presentation, he discussed the double-fortified salt, which contains iodine and iron, as well as NIN’s guidelines for oil packets. The institute’s focus on preventing nutritional deficiencies is in line with the overall goal of making the world a healthier place.
Lab Insights and Museum Marvels
The students visited NIN laboratories, where they were able to experience amino acid analysis. NIN technical officers demonstrated the procedure for amino acid analysis to them in order to demonstrate the practical application of their academic knowledge. The highlight of the visit was a tour of the NIN Museum, which had sections on different aspects of nutrition such as the importance of fat in our diet, the effects of not eating enough fat on cancer, etc.
In addition, the museum had various exhibits on various topics, such as the growth patterns of Indian and American babies, the effects of aflatoxin on their growth, etc. This holistic approach to education not only expanded their knowledge but also imprinted a lasting impression on their minds.
Volunteers’ Dedication
A crucial aspect of these successful CSR initiatives was the dedication of KFintech’s volunteers. These individuals came from different departments, such as HR and Corporate Registry. They played a key role in making sure the program went off without a hitch. Their willingness to lead students throughout the day shows the kind of community engagement that KFintech advocates.
The following volunteers deserve a huge round of applause:
- Neelima Bheemagari – HR
- Praveen Gude – HR
- Praveen Chaturvedi – Corporate Registry
- Durga Shankar – Corporate Registry
- Shanti Priya – Corporate Registry
- Pavani Shapuram – Corporate Registry
- Barudu Srinivas – CSR member
- Shailaja Manukonda – HR
- Narsing Dontoji – CSR member
Testimonials from the Students
Group 1 (Kalyani, Akhila, and Anusha): “We are very happy as we gained a lot of knowledge today. Sir’s (Dr. Ravindranath’s) talk was superb. Our goal now is to get a job at NIN. We would like to visit this place again.”
Group 2 (Shaik Aisya, Pulluri Snigdha, and Taruna): “We were very excited when we stepped into NIN premises. We have learned a lot of things today. Thank you so much.”
Group 3 (Deepika, Ramya, and Sarisha): “We gained a lot of knowledge on chromatography. This visit is a God-given gift to me.”
The students’ testimonials were even more heart-warming, expressing their appreciation for the valuable experience.
Principal’s Appreciation
“Visiting NIN is really a good opportunity for the students, as they experienced various aspects and facts in the field of nutrition. The program was very informative and helpful to the students because they had a sound command over the core concepts. We are very thankful to the KFintech team, especially Shailaja Ma’am and Narsing Rao Sir, who are leading CSR and spending their valuable time for the successful accomplishment of the entire program. Thanks to the entire team at KFintech from the bottom of our hearts.”
Conclusion
KFintech’s Corporate Social Responsibility (CSR) program at National Institute of Nutrition (NIN) is a perfect example of how corporations can go beyond philanthropy to make a real and lasting difference in society. By combining strategic planning, real-world experience, and community involvement, not only did KFintech make a difference in the lives of those students, but it also helped to achieve the larger objective of improving the health and well-being of society. As a result, this initiative serves as a model for other companies to adopt corporate social responsibility (CSR) as a means of making a positive impact and contributing to sustainable development.
